Land Rover has released a new product video for the 2014 Range Rover Sport which manages to convey what the Sport has on offer very well.
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Just yesterday we had the first official confirmation from Land Rover of prices and specs for the new Range Rover Sport (although we actually published them some time ago) and Land Rover has now released a new product film of the RRS – a glorified video commercial, if you like.
But unlike the RRS videos we had when the Sport first appeared, this video is much slicker and does manage to convey much better what the new Sport has on offer.
From an opening showing design sketches of the new Sport, we get the Sport driving on a banked track, on deserted B-roads and off-road too. There’s plenty of prose to excite the promise on offer (some better than others) with talk of the journey to make a whole new generation of cars; a powerful, dramatic car with athleticism that brings with it a sense of occasion. There’s even talk (almost) of ‘Man and machine in perfect harmony’.
But it’s a good video for the new Range Rover Sport with great production values which impart a real feel for the new Sport and draw you in to the detail, some great detail, and makes clear the aspirations Land Rover has for their new Sport off-roader that just happens to be stunningly better than it ever used to be on road.
Worth the watch.
Chris says
They’re testing an R version on the Nurburgring now. Standby for a fight with the Porsche Cayenne Turbo/S.
mark powell says
Wowwwee i love the video no one can touch land rover for technology in 4×4 market. Its a shame it is indian owned but its designed and built in britain and it shows that tata have an ace card up its sleeve, this is the way to run a business and dont skimp on the cash to build a class leading product..