Ford are to roll out Stop-Start on cars in North America from the 2010MY. They hope to offer Stop-Start across the whole Ford range by 2015. Stop-Start is a relatively simple way for car makers to grab more miles out of every gallon of fuel a car uses by simply turning off the engine when […]
Ford Fiesta – Good. Fiesta advertising – not so good.
Ford has managed to drop a clanger (or two) with its display board advertising for the new Fiesta in the US. We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and […]
Ford Fiesta 2011 US Press Release
2011 ford FIESTA: Fuel-Efficient, progressive design OFFERS versAtIlITY, PERSONALITY The all-new Ford Fiesta features an expressive, vibrant design, with sharp reflexes and a global track record that will redefine U.S. small car customers’ expectations. Fiesta offers 15 class-exclusive technologies, adding luxury and convenience usually found in vehicles at significantly higher price points Fiesta is projected […]
Ford Fiesta 2011 US Revealed
Ford has revealed the 2011 US Spec Ford Fiesta. Available as a saloon (Sedan) or hatch it goes on sale in the US in Spring 2010. We ran a picture the other day of the US Spec 2011 Ford Fiesta, and I have to say we were a little underwhelmed by what has been done […]
Ford Fiesta (2011) US Spec leaks
Pictures of the 2011 US Spec Ford Fiesta have leaked out ahead of its launch this week, and seem to show a very ‘Americanized’ Fiesta. Ford have played a long game with the introduction to the US market of Europe’s favourite small car – the Ford Fiesta. They’ve run a very savvy social media campaign and […]
Fiesta US Launch
Ford has announced that the US version of the Ford Fiesta will be launched at the Los Angeles Motor Show in December. Don’t times change? It would have been unthinkable even a few years ago that there would be hype and genuine consumer interest for the launch in America of what even we in the […]