Tata has had a pretty torrid time of late, what with problems in India and the decimation of the world car markets, which has badly affected sales of its recently acquired Land Rover and Jaguar marques.
But as we reported last week, they have just landed a huge contract to supply Jaguars and Land Rovers to the Chinese, which will ease problems at JLR, and now they’re on a world-domination cheapest-car quest with the Nano Europa.
The Nano Europa is the version of the little Tata that is going to be launched in Europe, and has just previewed at Geneva 2009. And it will be cheap. It is guessed that Tata want to bring this car in to Europe at the sub £5k mark, which will make it very appealing when everyone is tightening their purse strings. Mind you, it will be more almost three times the target Indian price, albeit with less spec, which is just £1750!
I’m not sure what Colin Chapman would make of a dinky little car like this using the Europa tag, but he’d probably applaud the cheapness and innovation of the car. There have been some concerns about the safety of the Nano, but the Europa version covers all those bases, and comes with a lot more kit than the cars headed for the sub-continent.
A small, 3-pot engine, bigger wheels, stretched wheelbase, power steering and a 5-speed ‘box all differntiate the Europa from its Indian market counterpart.
And you have to admit, it’s hard to argue against any new car that is well-equipped, cute and comes in at under £5k!