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New Audi A8 2010/2011 teased
Audi A8 Hybrid – Geneva launch
2010 Audi A8 to launch in Miami
Audi RS5 (2010) – brochure leak
Roewe 350 to be revealed - is this the MG3?
Kia Sportage (2010) - the Promo video
Audi R8 range to grow - and improve
Lamborghini sales drop by £180 Million
Audi A8 W12 and Audi S8 cancelled for 2010
The 2010 Audi A8 will not have the W12 or the S8's V10
Update 1/12/2009: It looks like Audi has had a change of heart and has now confirmed plans for an S8 for 2011.
Sad to see, but it looks like Audi has made the decision to get rid of the cars that sit at the very top of its saloon range – the Audi A8 W12 and the Audi S8.
The next generation of Audi’s big saloon is on the way, and expected to be revealed pretty soon, with the car going in to production in 2010. But it seems that Audi are no longer going to take the fight to Mercedes and BMW (and Jaguar, with the new Jaguar XJR) in the uber-performance big saloon market.
There are three ways of looking at this.
1. Audi is being a responsible manufacturer in these constrained and eco-aware times, and has decided that it cannot continue to produce profligate uber-saloons with huge engines and performance (not to mention the emissions – don’t forget the emissions!). It has therefore decided that commencing in 2010 it will no longer supply the A8/S8 with the engine it deserves.
2. Despite trying as hard as it can, Audi has finally conceded that it is not capable of manufacturing and marketing premium luxury saloon cars to compete with the best from Mercedes and BMW. It concedes that the BMW 760i (in standard and long wheelbase versions) is a far superior car. Further, Audi believes it cannot ever compete against the Mercedes S63 AMG, never mind the Mercedes S65 AMG. So what’s the point of continuing to build a car that people don’t want.
3. Audi is a victim of its own success. So good is the Audi A8 W12, and the Audi S8, that it is causing big problems within the VW Group. Bentley are unravelling at the moment and struggling to sell anything. Porsche has to make the Panamera work. Audi’s big A8 with a powerful W12 and its S8 with an equally powerful (almost) V10, undermines both Porsche and Bentley. Ergo, no more super powerful A8s.
Take your pick. I know which I’d go for.
MArvin on Sat, 7th Nov 2009 8:20 am
I have been an Audi enthusiast or Audi lover since 1989. Who cares about competing with Mercedes and BMW. Many people like Audi because of the design. Mercedes design are becoming undesireable to many people. The CLK is unattractive although I used to love Mercedes. Can a Ford Taurus compete with with a Honda Accord? The Ford is cheaper so they’re sells are competitive. So swear they will only buy the Honda and some say they buy cars built in the US only as patriotic people. Transporter 2 and 3 (the movie) has gotten many people exited about the W12.
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Chris Gateley on Sun, 27th Dec 2009 9:42 pm
I am disappointed to hear Audi discontinuing S8/W12 version of A8. I drive 4.2diesal A8 – wonderful car. I am looking for more power and wanted new S8/W12 only to be told no. Shame as i loved the understated look of the A8. Now likely to go for Merc AMG63.
Sorry Audi
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rafa torres on Sat, 9th Jan 2010 5:06 am
i drive an audi a8 L 2004 and thought of upgrading to an s8 2010, how can audi discontinue such an awesome animal like that, c’mon audi
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