BMW has put together a marketing video for the 2012 BMW 1-Series featuring a pair of brothers who are so dissimilar they would never have the same car.
The 2012 BMW 1-Series made its debut over the weekend, with lots of details on the thoroughly refreshed, higher quality and bigger BMW 1 Series.
Not only did we get details on the new 1-Series but we got plenty of 2012 1-Series photos. And by plenty, we do mean plenty – over 100.
All of which means that any potential 1-Series buyer perusing Cars UK (or anywhere else, for those with less taste) will have lots of information at the end of their mouse to help them decide if a trip to the local BMW dealers is called for.
But really, just photos and some specs isn’t enough, especially as we can’t give any real feedback until BMW has sent us a new 1-Series to review. So BMW has found themselves a couple of likely lads and built a sales pitch round them.
Meet Freddy and Adam, a pair of Brit brothers who both have a penchant for the BMW 1-Series.
But Freddy and Adam, despite being brothers, have very different tastes. Freddy loves the new Sport trim in the 1-Series, but Adam prefers the subtlety of the contrasting tones in the new ‘Urban’ trim. Freddy is an actor, and loves the girls. Adam works with architects, and doesn’t.
We get the feeling that if this were 1970s instead of 2011 BMW would had one playing rugby and the other doing a John Inman impression to make their point. That’s the script. Thankfully, it’s not as awful as it sounds.
And the new 2012 BMW 1-Series looks rather good.
2012 BMW 1-Series Photo Gallery
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(114 photos – click any thumbnail for full gallery)




Anoush13 says
I love the interioir, but the exterior looks so hideous!
M0RiTz7 says
Schön schaut anders aus. Der Vorgänger war? schöner und hatte Klasse! Dieses Modell werde ich mir nicht mehr Kaufen. Sorry, es gibt aber auch andere schöne und gute Auto´s.
Marcz41 says
It looks like a 5-Series GT. Quite ugly. Like a fish
Enzo66036 says
I just can’t believe what BMW has done. So ugly. I want Chris Bangle back.
xoloxum says
Front looks awesome. The saloon will look great.
Drd4all says
This car is a joke
lalbhai says
So BMW finally put indicators in their door mirrors.
Terzolilu says
I’ve got an 06 BMW 120d – great car! This one looks more like a family car but with sporty feel. It’s still a BMW!!
JZZ31 says
Cool cars? They are styled terribly. Not cool!
Adelante says
Can someone please pass me something to cover my eyes?
Aion1959 says
Love it! Looks better in red than black.
MrFlat says
The red one looks very good. Not exactly a traditional BMW design.
Hyperezil says
Absolutely terrible design. Interior looks boring and dull.