Rolls Royce are planning a convertible version of the Wraith and have also planted a new Wraith in the window of Harrods to reach their target market.
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That means the Wraith gets a stiffened suspension setup to stop it rolling too much and more weight to the steering so you have a chance of knowing where the front wheels are at any given moment.
It’s a promising offering from Rolls Royce, but it looks as though the Wraith won’t be a stand-alone model but will be joined, in due course, by a convertible version for those who find the Wraith Coupe not quite ostentatious enough. Who’d have guessed?
That should mean the Wraith Convertible arriving by 2016 with a price tag a chunk more than the £235,000 Rolls Royce want for the Coupe, but at these sorts of levels the price of the car isn’t the overriding concern for buyers.
Which explains why Rolls Royce has a new Wraith currently parked in a Harrods window as it seeks to get its latest offering in front of its target demographic.
Harrods Media Sales Director. Guy Cheston, said:
Harrods is at the forefront of promotional opportunities for the world’s most esteemed automotive brands, and we are delighted to have on display the most anticipated car release of 2013. The Rolls-Royce Wraith epitomises luxury, style and innovation, and is certain to attract attention from our international clientele.
Sounds like a match made in heaven, and we’re sure Harrods’ punters will relish the Midnight Sapphire Wraith with its White and Navy leather interior and starlight roof lining.
Where do we sign?
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