Lamborghini offered tax breaks to build Urus SUV in Italy

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The Italian government is reported to be offering Lamborghini tax breaks of as much as €100 million to build the Urus SUV in Italy.

The Lamborghini Urus SUV – Lamborghini’s first SUV in a generation – arrived as a concept as long ago as 2012, looking ready to roll as a Lamborghini take on a Porsche Cayenne Turbo even then.

Since then, we’ve heard plenty of ‘Urus Green Light’ rumours, but it does now seem as though the Urus SUV will arrive in 2017 as another prong in VW’s ultra SUV attack, joining the Bentley Bentayga at the top of the VW Group SUV tree.

It also seemed almost certain that the Urus would be primarily built in Bratislava – where VW makes Cayenne’s, Touregs, Q7s and plans to build bodies for the Bentayga – but that could change according to a report from Bloomberg.

It seems Lamborghini ha been meeting with Italian government officials, with up to €100 million on the table from tax breaks and other incentives to make sure the Urus is built in Italy.

It seems likely there will be a compromise, with the government doing its bit with some helpful tax breaks, and Lamborghini bolting the Urus together in Sant’Agata in the same way Bentley will with the Bentayga; the core components will come from Bratislava but the final product will be put together in Italy.

If nothing else, all this talk confirms the Urus SUV, which hasn’t actually been confirmed for production officially, is well and truly on its way, in the process doubling Lamborghini’s sales.