Just last week we ran a story that’s doing the rounds about Aston Martin pulling the plug on its £1,000,000 supercar, the One-77. Now that in itself is not a huge shock considering the state of the economy and the likely state of Aston Martin’s cashflow at the moment.
But what was a big surprise was how categoric the AM spokesman we spoke to was on the issue. We didn’t get the usual ‘There is no truth in those rumours”. Instead, we got:
“Absolute Rubbish! I can categorically deny it”. He went on to add that Aston Martin intends to launch more information on the One-77 at Geneva next month. When asked if that meant they would show the car, he said “All I can tell you is that there will be something very physical to show on Press Day 1?.
Which is, without doubt, a daft thing to say if things were being shelved. So we put it down to industry rumour, and moved on. But today we’ve learnt something very enlightening.
One of our guys has been on an industry schmooze in the Midlands over the last few days. You know the drill, keeping up with news, making contacts, garnering snippets. Well, one of those snippets turned in to a solid gold nugget when he turned up at a certain specialist facility in Coventry. Sat there, unhidden and in all its glory was a full production-ready version of the new Aston Martin One-77!
Now we couldn’t get a picture, but we know it’s real. This is the same facility that had all the mock-ups when the One-77 was announced, and this was a full blown version, not a show toy.
So it looks almost certain that the “Something very physical on Press Day 1” that our AM spokesman referred to is this car – the first Aston Martin One-77.
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