The Audi A1 - Prices confirmed and order book open. Press release below.
Smallest Audi comes to market with all the requisite premium sector attributes including an impressive equipment list
- UK A1 pricing will range from £13,145 OTR to £18,280 OTR – ordering will be possible from May 6 and first deliveries are expected in late 2010
- SE, Sport and S line specification levels available in conjunction with 1.2 TFSI petrol and 1.6 TDI engines, 1.4 TFSI petrol engine offered with Sport and S line options
- 1.2 TFSI petrol – 86PS, 160Nm, 55.4mpg, CO2118g/km*
- 1.4 TFSI petrol – 122PS, 200Nm, 54.3mpg, CO2 119g/km (with optional S tronic transmission)*
- 1.6 TDI diesel – 105PS, 250Nm, 70.6mpg, CO2105g/km*
- Standard features include engine start-stop function, energy recuperation, alloy wheels, air conditioning, single CD audio system with MP3 compatibility, ESP with latest differential lock system
The Audi A1 becomes available to order today (May 6) with a UK specification that further emphasises the fact that its more diminutive dimensions are its only half measure. Priced at between £13,145 OTR and £18,280 OTR, the latest, more concentrated embodiment of Vorsprung durch Technik combines the trappings that befit a premium sector hatchback with the technological sophistication and quality of finish that mark out every Audi.
Features common to the SE, Sport and S line options available for UK A1 models will include alloy wheels, remote central locking, air conditioning, electric front windows and mirrors and a six-speaker single CD audio system with auxiliary iPod connection linked to a 6.5-inch retractable display.
Sport model additions include larger diameter wheels, sports suspension, sports seats, Bluetooth mobile phone preparation and a Driver’s Information System, while S line versions upgrade with extras such as an exclusive S line exterior treatment including larger 17-inch alloy wheels, S line sports suspension and leather and cloth combination upholstery.
In the initial launch phase the generous specification is combined with three ultra-efficient TDI and TFSI engines, all of which compensate very effectively for their relatively small displacements with the latest turbo charger technology, and benefit from engine start-stop and recuperation systems.
The new 1.2 TFSI petrol engine linked exclusively to a five-speed manual transmission kicks off the range, its 86PS and 160Nm peak power and torque outputs enabling a 0-62mph time of 11.7 seconds and a 112mph top speed, delivered with 55.4mpg capability and low CO2 of 118g/km*.
S tronic twin-clutch transmission also for A1
The more familiar 1.4 TFSI power unit is next in line, and delivers its 122PS and 200Nm via the standard six-speed manual gearbox or the optional seven-speed S tronic twin-clutch transmission. Equipped with S tronic it takes the A1 to 62mph in 8.9 seconds, and on to 126mph where conditions allow, and in this form comes impressively close to matching its smaller counterpart on economy and emissions, delivering up to 54.3mpg with CO2 output of 119g/km*.
The 105PS 1.6-litre diesel is the third engine option, and via a five-speed manual gearbox uses its impressive 250Nm torque output to power the A1 to 62mph in 10.5 seconds and on to a 118mph top speed, while retaining the potential to achieve 70.6mpg economy with emissions of 105g/km*.
Latest generation ESP with electronic differential
All engine options are backed up by the latest generation ESP system with electronic differential, which initiates brief, controlled braking of the inside front wheel while cornering and transfers the excess torque to the outside wheel, which can apply more power to the road. This helps to further boost the impressive handling agility and neutrality delivered by the sophisticated front MacPherson strut and rear torsion beam suspension by minimising understeer and improving traction.
Xenon headlamps with trademark LED daytime running lights will be available at extra cost exclusively for S line models, but all versions will offer the option to upgrade with premium segment specification enhancements such as a BOSE sound system including LED-lit woofers, DAB radio, the Audi Music Interface for iPod connection, cruise and parking distance controls and the Multi Media Interface (MMI) navigation plus system. Based on the system used by the latest Audi A8, MMI navigation plus incorporates a 60 gigabyte hard drive, 20 gigabytes of which can be devoted to music files.
The A1 will also offer a choice of equipment packages, as well as numerous customisation options for both exterior and interior using an array of colours, materials and equipment options designed to make each car feel as unique and personal as possible.
* Preliminary figures
Picture caption
Audi A1 downsizes without downgrading – The new technology-laden Audi A1 compact hatchback, which opens for order today (May 6), offers an impressively inclusive specification across its SE, Sport and S line trim levels.
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The new Audi A1 – Confirmed UK Pricing and Specification
SE model pricing
| Engines | Power | Transmission | Basic RRP | Total RRP (inc VAT) | Recommended OTR |
| 1.2 TFSI SE | 86PS | 5-speed manual | £10,646.81 | £12,510.00 | £13,145.00 |
| 1.6 TDI SE | 105PS | 5-speed manual | £11,527.66 | £13,545.00 | £14,180.00 |
Sport model pricing
| Engines | Power | Transmission | Basic RRP | Total RRP (inc VAT) | Recommended OTR |
| 1.2 TFSI Sport | 86PS | 5-speed manual | £12,178.72 | £14,310.00 | £14,945.00 |
| 1.4 TFSI Sport | 122PS | 6-speed manual | £12,519.15 | £14,710.00 | £15,345.00 |
| 7-speed S tronic | £13,727.66 | £16,130.00 | £16,765.00 | ||
| 1.6 TDI Sport | 105PS | 5-speed manual | £13,059.57 | £15,345.00 | £15,980.00 |
S line model pricing
| Engines | Power | Transmission | Basic RRP | Total RRP (inc VAT) | Recommended OTR |
| 1.2 TFSI S line | 86PS | 5-speed manual | £13,468.09 | £15,825.00 | £16,460.00 |
| 1.4 TFSI S line | 122PS | 6-speed manual | £13,808.51 | £16,225.00 | £16,860.00 |
| 7-speed S tronic | £15,017.02 | £17,645.00 | £18,280.00 | ||
| 1.6 TDI S line | 105PS | 5-speed manual | £14,348.94 | £16,860.00 | £17,495.00 |
S tronic twin-clutch transmission
S tronic will be available for the 1.4 TFSI only, priced at £1,420
Standard specification
SE equipment (available in conjunction with 1.2 TFSI and 1.6 TDI engines)
Engine
Automatic start/stop function for greater fuel and CO2 efficiency. Comprising;
- Recuperation for optimal energy utilisation.
- Energy saving tips feature in Driver’s Information System (where fitted); including gearshift indicator.
Wheels, tyres and suspension
15″ x 6.5J ‘7-arm’ design alloy wheels with 205/55 R15 tyres
Locking wheel bolts
Tyre repair kit
Audio and communication
Concert radio/single CD player with MP3 file compatibility and 6 speakers
SD card reader
AUX-IN socket
6.5″ display screen – manually retractable
Voice control
Seats
Driver and front passenger seats with manual height adjustment
Easy-entry front seats
Split folding rear seats
Zeitgeist’ cloth upholstery
Interior equipment
3-spoke Sports steering wheel
Steering wheel adjustable for height and reach
Air vent sleeves in matt black
Manual air conditioning
Electric front windows
Heat-insulating glass windscreen and side windows
Non-smoking package
Exterior equipment
Body-coloured door mirrors with integrated indicators
Electrically operated door mirrors
Safety and security
Driver, front passenger and front side and head airbag system
Front passenger airbag deactivation switch
Electronic Stability Program (ESP), including ABS, EBD, ASR and EDL
ISOFIX child seat preparation for front passenger and rear seats
Seat belts – 3-point on all seats (4)
Seatbelt reminder for all seats
Rear head restraints (adjustable)
Remote central locking
Thatcham Category 1 alarm and immobiliser
Sport equipment (in addition to SE equipment)
Wheels, tyres and suspension
16″ x 7J ’10-spoke’ design alloy wheels with 215/45 R16 tyres
Sports suspension
Audio and communication
Mobile phone preparation – Bluetooth interface
Seats
Front Sports seats
Manually adjustable lumbar support in front seats
Tornado cloth upholstery
Interior equipment
3-spoke leather Sports multi-function steering wheel with aluminium inlay
Air vent sleeves in high gloss black
Driver’s Information System
Aluminium trim for control switches, glove compartment, door handles and sills
Leather handbrake grip and sports gear knob with aluminium trim
Exterior equipment
Front fog lights
Polished tailpipe(s)
S line equipment (in addition to Sport equipment)
Wheels, tyres and suspension
17″ x 7.5J ‘5-twin-spoke’ design alloy wheels with 215/40 R17 tyres
S line sports suspension
Seats
Black Sprint cloth/leather upholstery with embossed S line logo
Interior equipment
3-spoke leather Sports multi-function steering wheel with aluminium inlay, S line badging and perforated leather trim
Black cloth headlining
Door sills with aluminium inlays and S line lettering
Floor mats with piping
Exterior equipment
S line body styling, comprising radiator grille in high gloss black, front sports bumper, side skirts, rear bumper with diffuser
S line roof spoiler
S line badges on front wings
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