Audi are opening the biggest dealership in the world in West London today, and revealing the R8 V10 Spyder for the first time in the UK.
Audi are busy building Flagship showrooms round the world. We reported recently on Audi’s ‘Terminal’ Showroom in India, and now we see Audi opening the biggest Audi Showroom in the world – in London.
West London Audi covers 190,000 sq ft over seven floors and displays up to 116 Audis together with a 32 bay workshop and massive parking facilities. There will be 100 staff working on site and Sytner – which operates the showroom – expects to see 30,000 customers through its doors in the first twelve months.
So of course Audi are going to shout about this new Goliath of a showroom. There’s a whole bunch of ‘Faces’ turning up for a freebie today in the shadow of the M4 elevated section, including Sir Jackie Stewart, Sir Bobby Charlton, Jamie Rednapp and ‘Mrs’, Davina McCall and Gordon Ramsey. So I guess Audi has promised a decent ‘Do’.
But despite the celebs on offer the star of the opening will undoubtedly be Audi’s new R8 V10 Spyder, which is getting its first viewing in the UK. Revealed last month at the Frankfurt Motor Show, the V10 Spyder offers real supercar performance with a dose of fresh air and everyday usability. And at around £110k it’s something of a bargain compared to offerings from rival manufacturers.
Not that many of the celebs will be able to focus on it by the end of the day.