The Hyundai Grand Santa Fe – a stretched version of the new Hyundai Santa Fe – is to go on sale in Europe and debut at Geneva 2013. But not for the UK. It’s nearly a year since the new Hyundai Santa Fe launched, and a good, proper size SUV it is. It even has seven seats as an […]
Hyundai increases its European Market share by 10%
Despite a weak car sales market across Europe, Hyundai has managed to increase its market share in January 2013 by almost 10 per cent. As we reported just the other day, the European car market is in a bit of a mess with sales down by 9.6% in January 2013 and even the mighty sales […]
New Hyundai Sant Fe delivers up a ‘Storm’ for London Fashion Week
Hyundai has delivered a fleet of new Santa Fe’s to Storm Model Management to ferry models round the shows at London Fashion Week AW13. [nggallery id=1401 template=customlinks] We often wonder how car makers decide which placements give them the best return for their investment. Is there a little man in a cupboard with an abacus […]
New Hyundai Sant Fe Super Bowl adverts the most effective
It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. [nggallery id=1271 template=customlinks] The weekend American Football game between the Baltimore Ravens and the San Francisco 49ers is a big deal on the other side of the Pond – […]
New Hyundai Sante Fe is the safest car in its class
The 2013 Hyundai Santa Fe has been revealed as the safest car in its class by Euro NCAP, ahead of cars like the new Range Rover. [nggallery id=1271 template=customlinks] The 2013 version of the Hyundai Santa Fe was revealed last year, and it’s a big improvement in looks and dynamics over the old Santa Fe. […]
Hyundai developing new test centre at Nurburgring
Hyundai has revealed they are building a new test centre at the Nurburgring to help develop driving dynamics for their European cars. We already know that Hyundai are going to make 2012 a brand building exercise, with much effort going in to raising the experience and profile of the Hyundai of today. Part of that is entering WRC rallying with the […]
Hyundai HCD-14 Genesis Concept: 2013 Detroit Auto Show
The Hyundai HCD-14 Genesis Concept has been revealed at the 2013 Detroit Auto Show, previewing the next generation of Hyundai’s premium offerings. [nggallery id=1360 template=customlinks] We had a tease for the Hyundai HCD-14 Genesis Concept a week or two ago which looked like it was previewing the next generation of Hyundai’s premium offering in the US, and it was. […]
Hyundai puts Michel Nandan in charge of WRC effort
Hyundai has appointed former Peugeot WRC technical director Michel Nandan to head up their assault on WRC. As Hyundai matures in to a credible mainstream force, improving brand perception is crucial to its long-term goals and 2012 is all about improving Hyundai’s brand experience and perceptions of the brand. A part of that focus is to take […]
Hyundai makes Kia’s Peter Schreyer Hyundai design guru too
The newly appointed Kia President, Peter Schreyer, has now been made Hyundai President in charge of design too. Peter Schreyer’s success in making Kia a real design force led to him being appointed a Kia President at the end of 2012, handsome reward for the changes he’s wrought at Kia since leaving VW, turning Kia’s range of […]
Hyundai make it in to UK Top Ten best-selling car makers
Hyundai has become the first Korean car maker to make it in to the top ten best selling car makers in the UK, with sales of 74,000 in 2012. It’s taken a few years to shake off the ‘Cheap Car’ tag, but Hyundai are now offering a range of cars – certainly in the mainstream – that […]