New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%.

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The weekend American Football game between the Baltimore Ravens and the San Francisco 49ers is a big deal on the other side of the Pond – think the (real) football World Cup final for hype – with more than 100 million watching on TV in the U.S. alone.

So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales.

Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase. Strong figures.

Mind you, with a Super Bowl advert costing around £2.5 million for a 30 second slot – and Hyundai had five slots – you’ll need to do more than just see a jump in website traffic to justify spending something north of £10 million.

Only Hyundai can decide if the profile – and the traffic – was worth the cost, but if nothing else the Super Bowl slot does seem to get car makers raising their advert game.

Judge for yourself in the two adverts below for the 2013 Hyundai Santa Fe (we get a non-stretched version of the 7-seat Santa Fe in the UK). Worth the money?

2013 Hyundai Santa Fe UK price, spec, photos and video >>