MINI has broken the Guinness World Record for parallel parking at an event in China in the MINI Chinese Job. For as long as the Mini has been around people have been breaking Guinness World Records with it. That used to involve plunging large number of students in its confined interior and counting numbers quickly […]
MINI John Cooper Works Range gets a new engine
MINI has had a play and a tweak with the 1.6 litre turbo engine in the MINI John Cooper Works Range to make it more appealing. The Geneva Motor Show this year saw the debut of the latest MINI JCW – the MINI Countryman John Cooper Works – and with it output figures we though […]
MINI John Cooper Works GP II revealed
MINI has revealed what they say is the fastest MINI ever – the MINI John Cooper Works GP II. Just 2,000 will be built. Last month we reported that MINI were planning a John Cooper Works GP II as a swansong for the current generation of MINI, and today it’s been revealed. Well, kind of. MINI […]
World’s oldest unrestored Austin Mini fetches £40k
The oldest unrestored Mini in the world was expected to fetch £12-15k in auction last week. It actually went for £40,250. Just a couple of weeks ago we reported that the oldest unrestored Mini in the world was going under the hammer at the Bonhams sale at the RAF Museum in Hendon, expected to fetch […]
World’s oldest unrestored Austin Mini up for grabs
A 1959 Austin Mini Seven De Luxe – thought to be the oldest surviving un-restored Mini – goes under the hammer this month. When you look at these photos of the 1959 Austin Mini Seven De Luxe it’s hard to believe it has anything in common with the BMW MINI, but it has. Without the BMC Mini […]
MINI Hyde Park and MINI Green Park revealed
The MINI Hyde Park and MINI Green Park have been revealed as MINI’s latest ‘London’ specials. Available as Clubman and Hatch. It must have been at least a week since the last MINI Special Edition (actually, it’s three weeks) so MINI PR have got itchy feet. The result is the MINI Hyde Park and MINI Green Park, […]
MINI Goodwood Rolls Royce Tribute parks up in Harrods’ window
The MINI ‘Inspired by Goodwood’ has taken up residence in Harrods’ window to celebrate the first customer deliveries. The MINI ‘Inspired by Goodwood’ is another of MINI’s marketing moves to fill every niche for MINI it can; the Goodwood for those who want a MINI trimmed out like a Rolls Royce. For those prepared to fork out £41k – […]
MINI GP II on its way
MINI has revealed that they are planning a MINI GP II – the most powerful MINI ever – to be launched at Mini United 2012 in La Castellet in May. When the first BMW MINI was close to its sell by date, MINI churned out the most powerful MINI ever in the guise of the MINI GP. And […]
MINI Cooper Rauno Aaltonen Edition – another MINI special
MINI has produced yet another special edition, this time as a tribute to Finnish Rally ace Rauno Aaltonen. Available as MINI Cooper and Cooper S. It doesn’t seem right if we don’t get at least one new special edition MINI a month to report on, and with this being the last day of March we wondered […]
MINI JCW Countryman – this is the ‘Unexpected’ +video
We had a marketing video for the MINI John Cooper Works Countryman recently telling us to expect the unexpected. This video is the unexpected. MINI marketing doesn’t come out of the box marked ‘Traditional Car Promotions’. Love it or hate it, MINI marketing comes very much from left-field, and the marketing for the new MINI […]