It looks like Citroen have made their minds up to launch a new range of green, eco cars, based on the C-Cactus Concept that first turned up at Frankfurt in 2007.
This is the second new Citroen ‘Brand’ that has turned up lately; we had the new Citroen ‘DS’ cars trumpeted last month and on show at Geneva last week.
The first of the new range will be based on the existing C4, but feature bodywork based on the C-Cactus Concept (but a wee bit prettier, we hope) and featuring a range of green and economical propulsion systems. Under consideration are an electric version (EV), a form of hybrid technology or simply lopping a cylinder off and aiming to bring the Co2 down to under 100g/km.
So that will give Citroen three distinct ranges. The standard cars, the new ‘DS’ range, which is considered to be the up-market range and the new C-Cactus based cars which are principally the Green Range.
And a Citroen spokesman has confirmed this, saying they are aiming the DS Range at image conscious buyers, the C-Cactus range at those with environmental concerns and the standard range at the traditional Citroen buyer.
Citroen are also trying to steer thoughts away from any idea of ‘Sportiness’ in the range by shifting the VTS label to mean ‘Luxury’ rather than ‘Sporty’.
Looks likely that the first of the C-Cactus range will launch late next year, with a complete range of cars following on later.