Don’t text and drive says Volkswagen – very effectively (video)

Volkswagen are running an advertising campaign in Hong Kong cinemas to convince drivers that texting and driving us stupid, and it’s very effective.

We’re not the biggest fans of putting drivers in a bubble of concentration behind the wheel, which is what law makers seem to be trying to do.

Don’t take a sip from that water bottle, don’t change the channel on the radio, don’t have a conversation with your passengers, don’t smoke, don’t take hands-free phone calls – in fact, don’t do anything but drive.

But it’s a foolish trend as it’s the little things going on that keep drivers alert; focusing just on the driving is a sure fire way make drivers’ brains go in to a fug and lose concentration.

That said, there are some things that are just plain daft to do behind the wheel, like putting on makeup, reading a book, watching a film on a screen – or texting.

So Volkswagen has had a go at ramming home the message that texting and driving is a potentially fatal activity, and they’ve done it by frightening the life out of cinema goers in Hong Kong.

We won’t tell you how it works – you’ll need to watch the video (below) for that.

But it is very effective.