Ford seems to be the best placed car maker to ride the current storm. Of the US big three, Ford is the one most likely to survive intact. Yes, it’s looking for funding in the form of government loan guarantees, but unlike GM it doesn’t seem to be about to sink in to oblivion.
And Ford in the UK has just released sales figures which show its market share in the UK grew by over 5% in November. To be fair, that’s an increase of 5% in market share, not sales. But it’s a very creditable performance by Ford, and it highlights what a strong model line-up the company has in its UK Car range.
New Ford KA - Will strengthen Ford sales further
The new Ford Fiesta was the top selling car in the UK last month, with the Focus coming in second and the Mondeo a very creditable fourth. These three Fords are all at the top of their game, and things are likely to improve next month with the launch of the new Ford KA.
Ford’s hard work on reducing Co2 emissions has paid dividends as well, with over 50 cars in its line-up emitting less than 120g/km of Co2, with an increase in sales of this category up by half on the year.
Ford’s UK Chairman and MD, Roelant de Waard said:
“The best Ford range ever is cushioning us against the worst of the market downturn. We’re seeing how unprecedented market conditions are not applying to all players equally. The deck of cards is being reshuffled in favour of Ford’s combination of head-turning exterior styling, high-spec interiors plus low fuel consumption and CO2 output.”
With a European and UK range this strong, and getting stronger, Ford’s plan for a ‘One-World’ range, where its car range is sold in every market, can’t come a minute to soon to shore-up the company’s US business.
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