Jaguar Land Rover joins 007 HEAVEN in Austria – Look out Aston Martin

Jaguar Land Rover has partnered with 007 ELEMENTS to deliver an interactive James Bond Cinematic experience in the heart of the Austrian Alps.

James Bond had his work cut out to penetrate Blofeld’s mountain top lair in On Her Majesty’s Secret Service, and the Bond producers obviously though a mountain top setting was too good a visual not to revisit, so back it came as the Hoffler Klinik in Spectre.

Now that very same location has been turned in to ‘007 ELEMENTS‘, a cinematic installation telling the narrative of the Bond story.

Jaguar Land Rover obviously thing this is a great way to get a bit of profile, so they’ve partnered with 007 ELEMENTS to deliver cars and more to add to the visitor experience.

The obvious starting point, as this is a SPECTRE location, is to deliver the Land Rover Defender and Range Rover Sport SVR used in the film, but they’ve managed to take that further and bring the new Jaguar I-Pace in to the equation too.

JLR have taken the 90kWh lithium-ion battery from the new I-Pace and used it to power a wireframe model of the Jaguar C-X75 Concept they fettled for SPECTRE, which battled through the streets of Rome with the Aston Martin DB10.

It’s a clever move by JLR, as despite Aston Martin being the car make most associated with Bond JLR has been on a Bond screen since 1983 (with a Range Rover) and in total their cars have appeared in nine Bond films.

Will James Bond be driving a Jaguar I-Pace in the next outing? Don’t bet against it.

007 ELEMENTS, the new James Bond cinematic installation, will officially open on 12 July 2018.