• About
  • Advertise
  • Newsletters
  • Contact Cars UK

Cars UK

Car News, Views and Reviews

Motoring Directory
  • Home
  • Car News
  • Motoring Directory
  • Reviews
  • Classic News
  • Electric Car News
  • Motoring Advice
    • Car Finance Advice
  • Photos
You are here: Home / Car News / Jaguar Land Rover reveal ELECTRIC Reimagine plan – and electric Jaguar XJ binned

Jaguar Land Rover reveal ELECTRIC Reimagine plan – and electric Jaguar XJ binned

February 15, 2021 By Cars UK

Photo Jaguar Land Rover reveal electric Reimagine plan

Jaguar Land Rover reveal electric Reimagine plan

Jaguar Land Rover reveal their ‘Reimagine’ electric plans, with Jaguar to be all EV – but no electric XJ – and Land Rover to deliver its first EV by 2024.

What to do about Jaguar, maker of fine sports saloons which sadly don’t sell in numbers sufficient to see a future, is a question that’s vexed JLR long before electrification of cars became the change all car makers must make.

So it’s no surprise that Jaguar Land Rover’s ‘Reimagine’ plan for an electric future sees Jaguar heading down the full electric route for all its models, and in the process losing the electric Jaguar XJ planned for this year.

With a new Jaguar Platform planned for its EVs we can probably say goodbye to the i-Pace too, with a new range of Jaguars comprising of models yet to be revealed, a more compact range of Jaguars and a drive for profitability and luxury rather than outright volume.

Will the new Jaguar range of electric cars, complete by 2025, include performance versions? Almost certainly. Will it contain an electric replacement for the F-Type? We hope so.

Land Rover are also heading in a similar direction, with the first electric model – probably an electric version of the new Range Rover (due this year) – by 2024 and a move to have electric versions of all models by 2030, with a core range of Range Rover, Discovery and Defender, with a new EMA Platform underpinning the electric models. Which sounds like its back to 1990, but with electric power.

JLR will also phase out diesel ICE by 2026, develop hydrogen fuel technology and keep its UK plants open.

New JLR boss Thierry Bolloré said:

Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.

We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us.

Related:

Filed Under: Car News, Jaguar News, Land Rover News

Cars UK Motoring Directory

Comments

  1. m. geller says

    February 15, 2021 at 8:02 pm

    Do three SUV’s and a sportscar make a brand, or will they need to have some form of hybrid (not as in engine) sedan/suv be in the making? A four door F-type perhaps?

    Reply

Have your say - leave a commentCancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search By Distance
Land Rover Specialist

Looking for a Recommended Independent Land Rover Specialist to care for your car?

Jaguar Specialist

Looking for a Recommended Independent Jaguar Specialist to care for your car?

Motoring Directory

  • Wey Classics | MG Specialists

    Wey Classics | MG Specialists

    Wey Classics is a family run business offering a wide …Read More »
  • Chelsea Cars | The Finest Classic Cars

    Chelsea Cars | The Finest Classic Cars

    Chelsea cars has dealt in classic cars for over 30 …Read More »
  • Dealer-Tech BMW and Mercedes Specialists Surrey

    Dealer-Tech BMW and Mercedes Specialists Surrey

    At Dealer-Tech we know how important your BMW or Mercedes …Read More »
Coops

Latest Car News

  • Kia EV5 OFFICIALLY revealed for the UK – Kia’s answer to EV SUVs like the Skoda Enyaq

    Kia EV5 OFFICIALLY revealed for the UK – Kia’s answer to EV SUVs like the Skoda Enyaq

  • New Porsche Cayenne ELECTRIC – Breaks records and tows stuff too [Video]

    New Porsche Cayenne ELECTRIC – Breaks records and tows stuff too [Video]

  • New car sales UP by 6.7% in June – EVs up by 39.1%

    New car sales UP by 6.7% in June – EVs up by 39.1%

  • Land Rover Defender Octa not EXPENSIVE enough? Then here’s the Defender Octa Black

    Land Rover Defender Octa not EXPENSIVE enough? Then here’s the Defender Octa Black

  • New Kia Sportage now on sale – prices from £30,885

    New Kia Sportage now on sale – prices from £30,885

Glenrands

Motoring Directory

  • Fulton Vehicle Leasing

    Fulton Vehicle Leasing

    Fulton Leasing has over 35 years leasing expertise and focuses …
  • Pink Car Leasing | Car And Van Leasing Specialist

    Pink Car Leasing | Car And Van Leasing Specialist

    Pink Car Leasing stock a wide range of car and …
  • Mansory UK

    Mansory UK

    Mansory UK, based in Knightsbridge, London, is sole exclusive importer …
  • Home
  • Car News
  • Car Reviews
  • Car Photos
  • Car Video
  • Newsletters
  • About
  • Advertise
  • Contact
  • Motoring Listings
  • Car Air Conditioning
  • Alloy wheel Specialists
  • Car Body Repairs
  • Car Finance
  • Car Insurance
  • Car Performance Specialists
  • Car Shipping Specialists
  • Car Storage
  • Car Styling
  • Car Transport
  • Classic Car Specialists
  • Motoring Offence Solicitors
  • Car Service Specialists
  • Audi Specialists
  • BMW Specialists
  • Jaguar Specialists
  • Land Rover Specialists
  • Mercedes Specialists
  • MINI Specialists
  • Porsche Specialists
  • Volkswagen Specialists
  • Bosch Car Service

Follow

Copyright © 2008-2023 · All Rights Reserved · Cars UK Privacy and Cookies Policy

Copyright © 2008-2021 · All Rights Reserved · Cars UK Privacy and Cookies Policy

Change Location
Find awesome listings near you!
 

Loading Comments...