Jaguar is enjoying almost unprecedented sales success in the UK with sales up 74% in August. And the new XJ nabs a gong as top chauffeur car.
It seems that Jaguar – actually Jaguar Land Rover – can’t put a foot wrong at the moment. Whatever they touch seems to shine, and we’ve lost track of how many ‘Jaguar Sales’ stories we’ve run in the last year. And here’s another one.
Jaguar sales in August were up 74% compared to August 2009. In addition, Jaguar’s sales for 2010 are up by 45% on the same period in 2009. The new Jaguar XJ – which only started moving out to customers in May – was the top selling car in its sector in August. As it was in May, June and July.
And it’s not just the XJ that is shifting out of the Jaguar showroom quickly. XK sales are up by 27% so far this year and the very good Jaguar XF has outsold both the BMW 5 Series and the Audi A6 all year. Even the special editions are moving quickly, with the UK’s allocation of the Jaguar XKR 75 selling out in three weeks.
All of which must be sweet music for Tata and JLR after the struggle to turn round both Jaguar and Land Rover after the recession made a serious hole in sales. And of course the beauty of success is that it will spawn new and even better cars.
And just to add a cherry on top of the sales cake, the new Jaguar XJ has been voted Car of the Year by the Professional Driver magazine, rating it as the top car for Britain’s chauffeurs and Private Hire drivers. Unsurprisingly it was the LWB 3.0 Litre V6 Diesel XJ that grabbed the gong – that extra legroom in the back making the XJ a very nice place to be.
And now fingers crossed that Jaguar bring something new and interesting to Paris in a few weeks. No, not the much vaunted design exercise for a future XK-size car, but something tasty and now.
Like a Jaguar XFR Coupe. Or we’d settle for an XFR Estate.