Land Rover LRX Concept gets a boost from UK Government

Land Rover’s offerings are not, on the whole, the most economical or lowest emitting cars on the planet. So as with every other premium car maker, Land Rover is looking for ways to introduce a cheaper, cleaner and more economical car without damaging its brand image.

The Land Rover LRX Concept, which was first revealed looks like the perfect route to go. But after a flurry of showings Land Rover has gone a little quiet on the project. It is reckoned that the project will cost Land Rover, and its parent Tata, around £300 million to get production ready.

Land Rover LRX Concept - Government grant on offer to make it a reality

But that’s looking a little more achievable today after the Government chipped in with an offer of a £27 million grant to help fund the project. Which is certainly a start, even if Land Rover will have to come up with the other 90% of the project’s estimated costs.

But it seems likely they will. Not only is the LRX Concept a great looking car, and well-received when it showed, but it is deemed capable of giving 60mpg plus economy and Co2 levels around the 120g/km mark. Not only will that make the LRX very marketable, but the likely volume would help Land Rover keep its average emissions down, which will help with the US’s strict CAFE guidelines for polluting cars.

Land Rover are expected to confirm the LRX Concept for production later this year. Watch this space.