the MINI Goodwood range is going to grow
It’s being reported that the MINI ‘Inspired by Goodwood’ Rolls Royce treatment will extend throughout the MINI range.
We finally got the MINI by Rolls Royce – The MINI Inspired by Goodwood – at this year’s Shanghai Motor Show, although it had been on the cards for a couple of years.
‘Inspired by Goodwood’ is a bit less blatant than ‘MINI Rolls Royce’, but it still reflects the prestige and craftsmanship associated with Rolls Royce, as these days Rolls Royce are put together on the Goodwood Estate.
When MINI officially revealed the Goodwood, they said they would be building just 1,000 cars, based on the MINI Copper S, but with a non-vented bonnet and custom alloys, burr walnut and cornsilk leather. A perfect top of the range car for a car that is probably more classless than any other.
But one thing MINI under BMW are known for is milking MINI for all its worth, with special editions and limited runs cropping up on almost a monthly basis. So we had no doubt that if the initial 1,000 MINI Goodwoods sold out in quick sticks there’d be a ‘MINI Inspired by Goodwood II’ waiting in the wings. But BMW has gone one better than that.
It now seems that MINI will be attaching the ‘Inspired by Goodwood’ moniker to every MINI in the range. Just as John Cooper Works (JCW) get shoved on every hot MINI, the plan is to attach the Goodwood badge to every range-topping MINI there is.
Which means we will probably see everything from a MINI Countryman Goodwood to a MINI Coupe Goodwood, and all points in between.
No one could ever accuse BMW of not exploiting their assets.
percy says
Did anyone really think that Mini would use the Goodwood badge and its Rolls Royce association on just one model?
These guys could show Katie Price a thing or two about brand exploitation!