The new Aston Martin V8 Vantage was only revealed this week, but it seems the entire production planned for 2018 is already close to being sold out.
The new Aston Martin Vantage – or the V8 version, at least – was only revealed this week, but its seem production for 2018 is almost sold out already.
Speaking to Bloomberg on the day the new Vantage was revealed to the world, AML CEO Andy Palmer confirmed that the car had already been offered to Aston’s current customers, and that 80 per cent of the planned production was already sold out as a result.
That’s an impressive achievement – especially as the new Vantage now starts at £120,000 – but it doesn’t actually tell us just how successful the Vantage will turn out to be.
The real test for the new Vantage – and one it seems, on the face of it, very able to fulfil – will be how many buyers will desert cars like the Porsche 911 Turbo to have a piece of Aston’s beauty.
With its new take on Aston’s cool beauty there’s no doubt the Vantage is a very appealing car aesthetically, and it promises a lot with its new platform and engine, borrowed from the DB11.
The DB11’s new stiffer platform and its 503bhp AMG V8 promise to give the Vantage the fire power to take on all comers, and if it drives as well as it promises AML could have a real problem on their hands – how to build enough cars to keep buyers on side.
But that’s a much better problem to have than wondering how to flog a slow seller.