New BMW X6 – the glitzy lifestyle video

With the new BMW X6 now revealed, BMW are ramming home the new X6 as a lifestyle statement in a new launch film for the X5’s coupe sibling.

[nggallery id=1871 template=customlinks]

Not even BMW expected the X6 to be a runaway success, but marketed as a lifestyle version of the more practical X5, the X6 has sold in almost unbelievable numbers.

That’s meant a new BMW X6 has arrived to match the tweaks and updates for the new X5, and a clear commitment by BMW to concentrate on promoting the X6 as a style choice.

That also means the launch film for the new X6 concentrates more on what the X6 offers as a lifestyle accessory and less on its power or practicality. Which, as it’s worked so far, is no doubt the right way to go.

So we get a launch film that features beautiful people and beautiful locations which, unfortunately, does more to accentuate the X6’s lack of visual appeal than anything else.

But if you must have a big coupe SUV to make your life complete, then the new X6 does look a little better than it did, has plenty of on-road ability (even if its ability to do anything more butch than a muddy car park is questionable), is well-equipped and very pleasant to drive.

The added bonus is that you don’t have to look at it when you’re in it.