New Peugeot sales in the UK now ONLINE with “Order Online by Peugeot”

Peugeot in the UK has launched an online buying site for all their models – Order Online by Peugeot – with everything from part exchange to finance.

We’ve seen car makers starting to move away from a traditional dealer model with Rockar stores in malls from Hyundai and Jaguar Land Rover, and even a wide-ranging online car buying offering from Hyundai. And now it’s Peugeot’s turn.

“Order Online by Peugeot” (a catchy name it must have taken months much money to come up with) promises to be user-friendly and easy to navigate and, says Peugeot, is the first time “…every step in the buying process can be completed in one place online, in one sitting”.

The whole process is very straightforward, and anyone who’s ever bought anything online is not going to find it at all challenging, with fixed prices and an intuitive interface.

Helpfully, you can set up a private account so you can go through the bits of the process you want and save them, go away and have another think, and then go back and complete the process.

Just like the Hyundai offering, you can do everything on the Peugeot site from finance to part exchange, and have the car delivered to your home. 

Unlike the Hyundai offering, you don’t actually have to go to a dealer’s to sign the finance paperwork, so Peugeot’s claim that theirs is the only completely online car buying solution available is fair. We feel certain Hyundai will fix their finance options pretty sharpish.

Peugeot’s UK MD, David Peel, said:

The launch of our e-commerce system represents a huge step change for the UK automotive industry.

The retail landscape in general has changed immeasurably over the last few years and we are not only proud to be the first car manufacturer to offer customers a truly end-to-end experience, but also honoured to be the first of Peugeot’s markets to unveil the system.

It’s a very sensible route to go for Peugeot, and a move – following Hyundai’s lead – which will inevitably see the traditional dealer networks becoming irrelevant as sales outlets, and turning instead in to service centres.

Unless, of course, they choose to fight back with online marketing initiatives aimed at undercutting the fixed-price offering on car makers’ online sales sites and garnering a higher dealer profile.