The Nissan GT-R has been a runaway success for Nissan. Incredible performance, unbelievable handling and a price point that makes every other supercar maker’s prices look ridiculous.
But Nissan admits that the GT-R is a loss-maker, which is hardly a surprise. So what can they do to capitalise on the kudos surrounding the GT-R? The route seems to be more models based on the GT-R’s platform, including a saloon and even an SUV.
Nissan GT-R 4 Door - to be badged Infiniti
The GT-R is based on Nissan’s flexible FM platform but, because of the unique nature of the GT-R’s interpretation, it is known by Nissan as the PM Platform (Premium Midship). But the flexibility of these modern platforms makes it very cost-effective to spawn new models without starting from scratch, so the plan is to build a saloon to compete with the likes of the Panamera and a performance SUV in the mould of the Porsche Cayenne.
But the new GT-R derived vehicles won’t be badged Nissan. Instead, they will be badged Infiniti, which is the Nissan Premium Brand (equivalent to Toyota’s Lexus). Now that would have been a problem for UK car buyers in the past, as Nissan has never brought the Infiniti brand to the UK. But that’s changing, with a whole range of Infiniti models due to launch in the UK in the summer.
Let’s hope that when Nissan gets round to building these cars – probably late next year – they bring them to the UK.
Look out Porsche!
tremain says
I THINK IT GREAT THAT THEIR GONNA MAKE A 4 DOOR VERS. NISSAN HAS DONE IT INTHE PAST WITH THE GTR AND HAD SUCCESS. BUT PLEASE NISSAN KEEP THE PARENT NAME NOT INFINITI OR JUST GTR ALONE. THE NAME INFINITI DOESN’T MAKE THE BETTER.
WILL ONLY APPREAL TO SNOBBIE AMERICAN’S MYSELF EX. 🙂 THAT DOES NOT KNOW THE DATSON NISSIAN RACE LINEAGE AND PLEASE KEEP THE LAUNCH CONTROL THIS TIME WITHOUT BREACHING THE WARRANTY IF IT USED….. THAT REALY HURT ME.. BUT I STILL LUV ME CAR …..MORE HP PLEASE :)………………