Porsche made £14,300 profit on EVERY car they sold in 2016

Porsche continues to be one of the most profitable car makers on the planet, with 2016’s profits of £3.4 billion meaning a profit of £14,300 per car.

In 2015 profits at Porsche rose by 25% as the Macan had its first full year of production, with Porsche’s new baby SUV accounting for a third of sales. 

Porsche were chuffed that their new car not only sold well but that it added to profits like a Porsche should. But Porsche cautioned that 2016 would not be as impressive. But they were wrong.

True, profits didn’t go up by the same 25% they did when the Macan arrived, but they did rise by 14% as the Macan continued to power on, with sales of 95,642 – and the Cayenne not far behind.

In fact, despite being a chunk more expensive, Porsche managed to shift 70,867 Cayennes in 2016, which means the Macan and the Cayenne together accounted for more than 70% of Porsche’s production, without which sales numbers would have been just 71,269.

But the really impressive thing about Porsche is that even with the arrival of a lower-priced volume model in the Macan, it still managed to make a profit per car in 2016 of £14,300. Not exactly on a par with Ferrari, but way ahead of any of the premium German competition.

Commenting on the impressive 2016 results Oliver Blume, Chairman of the Executive Board, said:

Our final results are very positive. We’ve successfully completed three major model changes with the 718 Boxster, the 718 Cayman and the new Panamera. We’ve also invested heavily in future products, electromobility and digitalisation.

At the same time, deliveries rose by 6 per cent from 225,000 to 238,000 vehicles. The operating result even increased by 14 per cent, from EUR 3.4 billion to 3.9 billion. We led the pack in customer satisfaction surveys, such as J. D. Power. We’ve also created more than 3,000 new jobs. And we’ve become world champion in motorsport and won the most famous race in the world, Le Mans.

Porsche Worldwide Car Deliveries 2012-2016