After the intervention of Cars UK, Hyundai has stepped in to act on ‘Administration’ fees on cars bought under the Scrappage Scheme. We’ve written umpteen Hyundai Scrappage stories in the last year. We’ve been impressed with the way Hyundai’s marketing team have picked up the Scrappage Scheme and run with some very clever strategies to increase their […]
Hyundai launch their own Scrappage Scheme
Hyundai are launching three schemes to keep buyers coming as the Scrappage Scheme ends – Trade & Upgrade, Happy Returns and Friends & Family. We ran a number of stories last year on Hyundai’s clever marketing, and the way they cleaned up under the Scrappage Scheme. But with a smart marketing team at their disposal […]
Hyundai ahead of the game on Cash for Clunkers
Despite our reservations about the Scrappage Scheme in the UK, it is clear that it has been a big success for car makers who have taken the opportunity offered by the scheme by the horns and milked it for all it’s worth. And none have been more successful at the Scrappage game than Hyundai, who […]
Hyundai – Top of the Scrappage heap
I don’t think it took a genius to work out that it would be the manufacturers of small, cheap and economical cars that would be the big winners in the Scrappage Wars. After all, if you’re going to get a £2,000 discount on a new car, £2k is a huge chunk of a £7k car, […]
Hyundai Scrappage – amazing trade-ins
As you have probably realised by now, we are not huge fans of the (S)crappage scheme. It’s poorly drafted and really just a sop to the pressure put on the Government to emulate what the Germans did. And in truth it probably only helps buyers of budget cars and the dealers supplying them (but of […]