Tesla has revealed huge price cuts for its electric cars in the UK, with the Model S Saloon and Model X SUV dropping by up to £50,000.
We do occasionally see car makers cut prices to garner sales, but we’re not sure we’ve ever seen official price cuts on the scale Tesla has just revealed for its Model S Saloon and Moddel X SUV in the UK. Up to £50k.
You could argue that the price cuts from Tesla are something you might expect as the market matures (early adopters always pay a premium), but the scale of the cuts – apart from delighting customers yet to commit to a new Tesla – has left those who have recently bought a Model S or Model X very much out of pocket.
The new range-topping Tesla Model S Ludicrous Performance starts at just £83,300, a drop of getting on for £50,000 compared to the previous range-topping Model S P100D.
The regular 100D has been replaced by the Model S Long Range at £76,000, and the entry-level Model S 75D by the £72,000 Model S Standard Range. Both with big price cuts from the models they replace.
It’s a similar story for the Model X, with the range-topping model replaced by a new Ludicrous Performance model costing £50,000 less.
It’s clearly a reaction by Tesla to the growing challenge from premium car makers’ in to Tesla’s space with their new electric offerings – cars like the Jaguar I-Pace, Audi e-tron and Mercedes EQC – but what it will do to Tesla’s finances is anyone’s guess.
Still, if you’ve always fancied a performance Tesla but baulked at the price, it’s now much less of a challenge.
Just make sure you do it on a PCP with GFV.