Toyota has revealed a new App for Smartphones – Safe & Sound – which embarrasses young drivers in to being safe by playing uncool music when they misbehave behind the wheel. It almost sounds like an April Fool, but Toyota are entirely serious about playing un-cool music to recalcitrant teenage drivers to get them to […]

As sales of the Toyota GT86 gain momentum, Toyota are upping the marketing with a new TV advert for the GT86. Yes, the Toyota GT86 may need a bit more power. But perhaps, just like the MX-5, the joy of the GT86 is that you can explore the limits of its abilities without having to […]

The Toyota GT86 gets another dose of ‘Cheap Fun’ PR with the Drift Sprint competition featuring Keiichi Tsuchiya. Keiichi Tsuchiya is the ‘Drift King’ with his Toyota AE86 sliding and squirming in balletic slides as he makes it dance in a way cars just don’t. So it makes sense to get Keiichi Tsuchiya in to the driving […]

Toyota has released new video of the GT 86, with a tribute to their first car, the Toyota Sports 800. Toyota may not have the history that European car makers enjoy, but they can now claim a genesis of almost 50 years. Which explains why Toyota has chosen to hark back to their first car – the […]

Toyota are planning on showing their new emerging market saloon – The Toyota Etios – in Delhi on Wednesday 6th. Toyota has been doing little teases on a new cheap saloon for emerging markets, and we know the plan is to launch the Toyota Etios on the Indian public on Friday (6th January). We also […]