Infiniti Q50 teased ahead of Detroit debut

The first Infiniti to carry the new nomenclature for the marque – the Infiniti Q50 – gets teased in a short video ahead of a Detroit debut.

We managed to break the news that the new Infiniti G37 would be arriving at the 2013 Detroit Auto Show back in October, but what we didn’t know then was that it would be getting a new name.

The new Infiniti G Series cars will now be the Infiniti Q50 as Infiniti change their car names (for reasons only Infiniti understand) to be prefixed by ‘QX’ for anything resembling a crossover and just ‘Q’ for anything that’s not.

The new Infiniti Q50 (the ’50’ bit in the name denotes the car’s place in the current Infiniti hierarchy – low down but with room for more below) and is a car Infiniti hope will offer real competition for the BMW M3 as Infiniti struggle to come even close to their target of 100,000 European sales by 2015.

All we get on the new Q50 video is 28 seconds of headlight action (headlights that look rather like those on the Infiniti LE Concept we saw in the spring) and a blast of exhaust note.

That may be all Infiniti are planning to reveal before the 2013 Detroit Auto Show kicks off, but it’s highly likely more will leak before then.