Fiat’s latests advertising campaign sees a group of naked, painted women take the form of a Fiat 500 Abarth. Video and photo. The Fiat 500 has been, perhaps, Fiat’s biggest success story in its history, and a part of that is down to Fiat’s often very clever advertising. We’ve had everything from the ‘Motherhood‘ and […]
Fiat 500L Trekking goes on sale: Price from £17,095
The Fiat 500L Trekking – a 500L with added butch – goes on sale in the UK priced from £17,095 for the 1.4 litre 95bhp version. [nggallery id=1550 template=customlinks] The Fiat 500L – Fiat’s 500 on steroids – went on sale back in December (and we’ve also had the 7-seat 500L MPW revealed), and now […]
Fiat 500L MPW (Living) is a stretched, seven-seat Fiat 500
The Fiat 500L MPW (500L Living outside the UK) has been revealed as a seven-seat, stretched 500L with two extra occasional seats. [nggallery id=1545 template=customlinks] You may think MINI has stretched the ‘brand’ way beyond common sense, but Fiat are running a close second with endless variations on the 500 theme. This is the latest […]
Want to be a Racing Driver? Fiat’s Abarth could have the answer
Abarth – Fiat’s sporty division – is running a competition to find racing drivers with winners joining a 10 day camp to be assessed by international motorsport coaches. It’s every boy’s dream to be a racing driver and get behind the wheel of a race car for real, and Abarth – the go-faster bit of Fiat – may […]
Fiat 500XL spied undisguised – it’s not a looker
We have a Spy photo of an undisguised Fiat 500XL – big brother to the 500L – with 7 seats and a design that only its mother could love. The Fiat 500 range has already expanded from the very successful recreation of the original 500 in to something bigger and more family friendly with the […]
Electric Fiat 500e costs the same as 500 Pop – in the US
The Fiat 500e – Fiat’s electric 500 – has gone on sale in the US with the same monthly lease payments as the 500 Pop – just £130 a month. [nggallery id=1308 template=customlinks] The Fiat 500e – the electric version of the 500 – is a car Fiat had to build, but not one they […]
Italy’s Supercar sales down 80% as Italy heads for 50 year car sales low
Sales of Supercars in Italy have dropped 80% in the last 5 years and car sales look set to drop to the lowest point since 1966. We all know the Eurozone is finally paying the price for stitching together powerhouse economies and basket case ones with the same blunt fiscal tools to control their economies. […]
Fiat 500L: Now it’s the ‘Fatherhood’ video
Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. [nggallery id=1138 template=customlinks] We’re not entirely sure that Fiat’s viral hit video advert for the 500L – the ‘Motherhood’ – actually did anything to increase sales of Fiat’s answer to the MINI Countryman, but it did garner […]
Fiat 500X SUV & new baby Jeep confirmed
Fiat has confirmed it is extending the 500 range with the Fiat 500X SUV and will build a new small Jeep crossover on the same platform. We’ve just had the first extension of the 500 range arrive in the UK in the guise of the Fiat 500L (complete with 500L ‘Motherhood’ rap), but the 500L range isn’t […]
Fiat 500L: ‘The Motherhood’ feat. Fiat 500L Video
The Fiat 500L is just launching and Fiat has put together a promo video which hits its target market head on. [nggallery id=1138 template=customlinks] It’s not the easiest thing in the world to stand out from the crowd when it comes to promoting a new car, but it looks like Fiat may just have come […]