Fiat has added the 500 Colour Therapy – a retro-look Fiat 500 – to the model range in the UK. The Fiat 500 belongs to the same school of marketing as the MINI, so a new trim range to cash in on its ‘Homage to an Icon’ status seems an obvious route to garner a few more […]
Fiat launches Abarth 595 Turismo & Abarth 595 Competizione
Fiat has re-jigged the Abarth 500 range in the UK with the launch of the Abarth 595 Turismo & Abarth 595 Competizione. Fiat really does make something of a pickle of its Abarth models and their names. Take the Abarth 500, for example. In the US, the Abarth 500 is actually the Fiat Abarth 500 so the […]
Is this a Fiat 500T for the US? (video)
It’s rumoured a Fiat 500T is about to launch in the USA, and we perhaps have the first look in a new Fiat 500 commercial. Even though we’re living in a car world that’s more global in its offerings than ever before, there are still significant differences between offerings in different markets. The Fiat 500 in the […]
Fiat 500X: A sneak peek at Fiat’s 500 SUV
The Fiat 500X is an SUV based on the same platform as the 500L, and we’ve got a sneak peek of it at a press event in Italy. Fiat are determined to extend the 500 franchise with an extended range of models, such as the Fiat 500L we saw officially launched earlier today. Next up will be the Fiat […]
Fiat 500L launches
The Fiat 500L – a larger Fiat 500 based on the Punto – has launched in Italy ahead of going on sale in the UK in early 2013. We had the official arrival of the Fiat 500L at the Geneva Motor Show in March, and now we get the 500L’s official launch in Turin – […]
Sergio Marchionne wants to build Mazda in Fiat & Chrysler plants
Fiat boss Sergio Marchionne wants to build Mazda cars in Fiat and Chrysler plants around the world. When Alfa Romeo and Mazda revealed last week that they would be developing a new small roadster together – well, Alfa Romeo would take the next generation MX-5 and sculpt on a new body to make a new […]
Abarth 695 Maserati Edition costs £32,000
The Abarth 695 Maserati Edition – a.k.a. Edizione Maserati – will cost £32,000 when it arrives in the UK at the end of 2012. Having churned out a tribute to Ferrari with the Abarth 695 Tributo Ferrari, Fiat (we should say Abarth, to be technically correct) revealed the Abarth 695 Tributo Maserati at the Geneva Motor […]
Fiat Photo Bombs VW on Google Street View
Fiat has managed to park a Fiat 500 right outside VW’s Swedish HQ just as Google Street View cameras pass by. Regular readers may remember Top Gear’s Stig turning up on Google Street View a few years ago as the PR team at the BBC managed to park his Stigness in front of various landmarks […]
Catrinel Menghia. Leather. Abarth 500. Mix & Serve.
Fiat has turned to Romanian stunner Catrinel Menghia once more to inject some sexiness, leather and the odd slap to the Abarth 500. Fiat tried to get America to fall in love with the 500 by getting Jennifer Lopez to strut around with their new baby. But it wasn’t exactly an overwhelming success. So when they […]
Fiat Viaggio teased ahead of Beijing debut
A new Fiat model – the Fiat Viaggio – is teased ahead of a Beijing Motor Show debut. A Dodge Dart under the skin, it will be built in China. The whole Fiat Chrysler tie-up is yielding all sorts of mongrel variations on a theme, and the Fiat Viaggio – which Fiat are teasing ahead […]