Citroen C3 Picasso 90th Anniversary Limited Edition released

As you’ve probably noticed in the last few days, Citroen are running a TV ad campaign to focus attention on their ‘Créative Technologie’ and on their 90th Anniversary. The ads are showing cars from Citroen’s history, culminating with the C3 Picasso.

To give the campaign credibility – and to celebrate the 90th anniversary – Citroen has launched a limited edition of the C3 Picasso, catchily named the Citroen C3 Picasso 90th Anniversary Limited Edition. Wonder how they came up with that name.

The C3 Picasso 90th is based on the Citroen C3 Exclusive, and comes in a choice of Citroen’s signature colours – Red, White or Black. Power comes from a 1.6HDi 16V 110hp engine and gets Aircon, automatic lights and wipers and a set of 16″ alloys. Extra kit includes part leather upholstery, Bluetooth and Citroen’s MyWay colour satellite navigation. Oh, and you get a nice big ’90th’ badge on the dash, in case you forget what you bought.

The Citroen C3 Picasso 90th Anniversary Limited Edition comes in at £15,595, exactly the same price as the C3 Exclusive. Just 150 are being built.