Electric Jaguar F-Pace could be the Jaguar i-Pace as Jaguar trademarks ‘i’ names

[nggallery id=2180 template=customlinks]

It looks like the Jaguar F-Pace Crossover is going to be the first electric Jaguar, and will get the Jaguar i-Pace name as Jaguar trademarks ‘i’ names.

Jaguar, and for that matter Land Rover, are planning to deliver electric cars at some point to remain competitive, and the inside word is that the first Jaguar Land Rover to come with a proper electric drivetrain will be the new F-PACE, which should arrive – at least as a concept – at the 2016 Paris Motor Show in the autumn.

With that in mind, a couple of trademark applications by JLR seem to put Jaguar’s electric car firmly as the F-PACE, and with a new name – Jaguar i-PACE.

JLR has a trademark application in with OHIM (the European trademark authority) for i-PACE. so that puts the name forward as a highly likely – and appropriate – name for the electric F-PACE, as long as it’s granted.

Digging back through the the OHIM archives, there has been a previous application to trademark i-Pace in 2004 – which was refused – and there’s still a couple of months to go for other parties (BMW, perhaps?) to lodge opposition, so it’s not a given. But it does show where Jaguar are heading with their nomenclature.

Jaguar Land Rover Trade Marks

Interestingly, Jaguar has also filed an application for the i-TYPE trademark too which, if we use the same logic as we have with i-PACE, would suggest an electric F-Type. Which would be interesting.

Of course, JLR could just be tipping in applications for trademarks they don’t plan to use, just to protect them from anyone else doing so.

Recent successful OHIM registrations by JLR include LAND R, LND, LANDY, RANGIE, SWALLOW, SV, LANDER and EV TYPE. Which of these will see the light of day on a production car is anyone’s guess, and it’s likely a lot of the names are belt and braces and keeping things tidy.

What is also interesting is some of the names JLR has previously trademarked and let lapse, including T TYPE, P TYPE, R TYPE, K TYPE, B TYPE, J TYPE and A TYPE. Applications submitted and subsequently withdrawn include XQ and Q-TYPE, and there’s also an application currently in for Velar, which was the name Land Rover used on prototype versions of the original Range Rover in the late 1960s.

So what does all this tell us? Probably not a lot!