Hyundai is ‘Turning Petrol Heads’ with new i30 N halo advertising

Hyundai is launching an advertising campaign for the new i30 N featuring petrolheads debating the i30 N, the first car from Hyundai’s new N Performance division.

That Hyundai should choose to deliver a hot hatch in its next step for world domination is no surprise; after all, they’ve managed to go from 20th century cheap as chips for car buyers who don’t really like driving, to entirely credible 21st century mainstream makers to rival all – from Ford to Volkswagen.

So having done the mass market bit and turned Hyundai in to something only Hyundai ever thought was possible, to deliver a new hot hatch to attempt to rival the Ford Focus ST and VW Golf GTI is logical, although we all though it would take a few generations of cars to get it right – and make it credible.

But having enlisted BMW M’s Albert Biermann in to the new N Performance fold at Hyundai, what arrived in the new i30 N has blown the socks off the media, and made many wonder how on earth Hyundai has delivered such a compelling and appealing package as the i30 N straight out of the gate. But they have, and it’s just the precursor to a much wider range of N Performance cars from the Koreans.

The UK is already the second biggest market in Europe for the i30 N, and Hyundai in the UK are using that success to launch a new ‘Turning Petrol Heads’ campaign for the i30 N, a campaign which headlines the i30 N but is all about the N Brand as a whole, highlighting the changing perceptions of a performance Hyundai and casting a glow on the rest of Hyundai’s offerings.

It uses clever animation to turn people in to ‘real’ petrol heads, animatedly ‘discussing’ the merits of the i30 N without actually saying a word, mimicking, as Hyundai say, the discussions petrol heads are having about the i30 N all over the UK.

David Pugh, Hyundai UK’s Marketing boss, said:

…with the launch of our ‘N’ range, it puts Hyundai firmly on the map as a credible performance car brand. The reception the new i30 N has received so far has been nothing short of phenomenal. It’s a true performance car that is already getting noticed by real petrol heads – like our 3 protagonists in this UK-specific campaign. The strategy and campaign idea to support the ‘turning petrol heads’ launch is very simple; reflecting the ‘N’ debate that is starting to happen right now among real car enthusiasts all around the UK.

Hyundai’s Turning Petrol Heads campaign starts this weekend in the UK.

Hyundai i30 N Photos

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Hyundai ‘Turning Petrol Heads’ i30 N Video