Jaguar F-PACE gets SPECTACULAR launch in Dubai
The new Jaguar F-Pace has had a spectacular debut in Dubai, with Burj Khalifa used as a branding space as the F-Pace launches in the Middle East.
Jaguar like a spectacular launch event, and the debut of the F-Pace in the Middle East gave them the opportunity to pull out all the stops, with a spectacular show which included using the Burj Khalifa as a branding space.
Jaguar kicked off the display with a projection of the Dubai city landscape across the centre of the Burj Khalifa, with the F-PAce coming in to view and scaling its length followed by an Arabic calligraphy symbol which took shape and then burst off the screen.
The show culminated with the F-Pace 20 feet off the ground in a firework rainbow finale, with a synchronised reveal also taking place beside the Horse 2007 statue at The Dubai Mall. Jaguar’s VIP guests also enjoyed nibbles and drinkies at Dubai’s Fortnum & Mason, which overlooks Burj Khalifa, so they could enjoy the spectacle in comfort.
Apart from being a spectacular launch for the new F-Pace in the Middle East, Jaguar also took a world first by using Burj Khalifa’s LED illuminated facade (the biggest…in the world) for product branding for the first time.
JLR’s MENA MD, Bruce Robertson, said:
Although Jaguar is no stranger to world-firsts, it is still a niche brand manufactured on a relatively small scale, and to this point I am extremely proud of the regional team for turning this into such a spectacular global milestone which no other commercial brand, international or otherwise has managed to accomplish – it will be celebrated for years to come
Let’s hope Jaguar’s sales of the F-Pace in the Middle East are as spectacular as its launch.
We’d be surprised if they’re not.
Jaguar F-Pace Photos
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