The Jaguar I-Pace – Jaguar’s headline-grabbing electric SUV – outsold the Jaguar XF in February as Jaguar post a sales rise.
Jaguar Land Rover may not be having the best of times at the moment, but the Jaguar ‘Future’ of electric cars looks to be helping with sales of the I-Pace – Jaguar’s electric SUV – gathering pace and even surpassing sales of the Jaguar XF in February with 1,388 shifted (the XF sold 1,376, down 44 per cent on 2018)).
Unsurprisingly, the I-Pace also outsold the F-Type and XJ, E-Pace sales were 3,056 (up from last year’s 1,922) but F-Pace sales fell by 17 per cent to 3,476. Overall, Jaguar sales were up by 5.8 per cent in February.
It wasn’t so good for Land Rover in February though, with an overall drop of 8.1 per cent in sales with sales of the Discovery, Discovery Sport, Range Rover Velar and Range Rover Evoque all down by a chunk, although Range Rover Sport sales are flying – up by 31 per cent to 6,041 – and the Range Rover upped its numbers to 4,153, an eight per cent rise.
The biggest pain for JLR is still China, with sales down by 47.6 per cent from 2018, but there were rises in sales in the UK, Europe and North America, with a strong rise of 25.4 per cent in the US, 11.3 per cent in the UK and 1.1 per cent in Europe.
It’s a mixed bag – better for Jaguar, not so good for Land Rover – but if JLR can ‘fix’ its China problem things will look better.