The Jaguar XF Sportbrake is featuring in a short series of videos featuring high-adrenaline sports, portraying the Sportbrake as the perfect Active Lifestyle choice.
Car maker are always searching for ways to show their products in the best light – and make a point that resonates with buyers – and Jaguar has decided that high-adrenaline sports is a good way to show the XF Sportbrake is the ideal choice for an active lifestyle.
So Jaguar has bought in to a series of high-adrenaline activities across Europe, and inserted the XF in to the proceedings to show just how versatile it is.
They’re starting with a bunch of Munich Slackliners (Slacklining is the ‘sport’ of stretching a length of webbing between two points and getting a bit acrobatic) who tie their slackline to the back of the Sportbrake (and another at the other end) before showing their bouncy prowess off to anyone who cares.
After the outing in Munich, Jaguar are off to Tarifa in Southern Spain to go Kite Buggying with champion Kite Buggy racer Craig Sparkes followed by a trip to Venice where there’s going to be a race between the XF Sportbrake and local paddle boarder Leonardo Toso, and finally a trip to the Isle of Man TT course with cyclist Mark Cavendish.
We’re pretty sure this isn’t a pitch just for adrenaline junkies (it’s a limited market), but it is a way to insinuate that the Jaguar XF Sportbrake is cool, versatile and practical.
And a good excuse for a jaunt round some of Europe’s more interesting locations.
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