Jaguar has released a new brand promotion video featuring British male model David Gandy – David Gandy: Escapism – as part of their F-Type PR push.
Somebody at Jaguar PR has a fondness for British model David Gandy, and they’ve turned his profile in to an ongoing promo for all things Jaguar in recent months.
We had the good Mr Gandy (who hails from the home of Cars UK – Billericay) driving an XK120 earlier this year with Yasmin le Bon in the Mille Miglia, and this time Jaguar are aiming at the ladies with a brand promo video featuring David driving classic Jags but focusing in on the heritage and appeal of the new F-Type in the process.
Jaguar introduced the film at the Goodwood Revival earlier this month, but now we get the full release of the film – David Gandy: Escapism – with David explaining his passion for cars – and in particular his passion for Jaguar cars – with the film including not just the new F-Type, but the inspiration for the F-Type – the Jaguar E-Type – and perhaps the most appealing, and rare, Jaguar of all – the Jaguar XK-SS.
The release of a brand promo film wouldn’t be complete without comment from the star, and David’s contribution was:
Jaguar, with its unique, seductive design and high performance engineering is making the world fall in love all over again with the classic British two-seater sports car.
It was such a pleasure to take a journey in some of the most fabulous cars in automotive history through to the new F-TYPE, which more than lives up to its sporting predecessors.
It’s all a bit of PR froth, but it’s a classy bit of PR froth. But can we now have Yasmin Le Bon doing the same, please?