Tesla has updated its electric motors for increased range, and are re-introducing the entry-level ‘Standard’ models of the Model S and Model X.
Tesla may have struggled for years to make any profit, but as the de facto maker of luxury electric cars at least it didn’t have to fight for market share. But that’s rapidly changing.
New electric models from Jaguar, Mercedes, Audi and Porsche are aimed at the heart, and sales, of Tesla, so Tesla has been busy tweaking its offerings in an attempt to maintain its market dominance.
Unfortunately, Tesla’s efforts to make their cars more affordable by slashing prices on the range-topping Model S and Model X caused real consternation, with cries from recent buyers of ‘foul’ as their cars shed a load of value overnight. It didn’t help that Tesla tweaked prices again a week later.
That volte-face and muddle on pricing now spills over to the model range, with Tesla now re-introducing ‘Standard’ models of the Model S and Model X at lower prices, and with reduced range, no doubt in an effort to combat the ever increasing competition.
Also in the mix is a new drivetrain design for the Model S and Model X with improved motors promising a range increase of around 10 per cent from the same size battery, increased power and improved performance, fully adaptive damping and compatibility with the new 200kW V3 Superchargers.