Volkswagen Brands – enough for now

VW’s CEO , Martin Winterkorn, has said that VW has enough brands and won’t be seeking to expand further by acquisition.

Volkswagen seems to be on a world domination plan. Audi is expanding with every passing day and the VW Group (Auto Union to be) has an unrivalled list of brands under its umbrella, including Audi, SEAT, Skoda, Bentley, Lamborghini, Bugatti and of course VW itself. It also recently effectively took control of Porsche (after the failed efforts by Porsche to take control of VW) and has just announced a near 20% stake in Suzuki.

VW has also snapped up the failed coachbuilding firm of Karmann last month which will apparently take on the building of Porsche Boxsters after VW ended its deal with Magan to produce the car. So what next for VW? According to VW boss Martin Winterkorn it’s going to be organic growth from here on in with no further acquisition plans on the horizon, although he doesn’t rule out increasing the stake VW has in Suzuki.

Winterkorn has been speaking to German magazine WirtschaftsWoche, and when asked if VW would be seeking further brands to add to their ‘Portfolio’ he said:

“There are some who knock on our door. Some really want to come under our roof as they see we’re on a good path strategically. But we are satisfied with the current line-up. I don’t see any need.”

Still, I think they have enough to be going on with for now.