Watch the reactions of first time drivers of the BMW i3 EV

To promote the BMW i3 electric car, BMW has been busy filming the reactions of those who take the i3 for a test drive. They seem to like it.

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It’s always tough to get across the driving experience; there’s no substitute for actually doing it.

So BMW decided the best way to illustrate that their new electric city car – the BMW i3 – is a joy to drive was to film the reactions of first-time drivers, and their passengers, as they take to the wheel of the i3 for the first time on a test drive.

BMW has filmed endless hours of footage of different drivers around the world getting to grips with the i3, and they’ve whittled that down to a compelling 1:37 video, much of which shows the reactions of drivers in the UK.

In amongst the drivers, unless we’re mistaken, is former F1 presenter Jake Humphrey who declares “we’re in the middle of London and causing zero pollution”. And of course, at least in terms of on the spot emissions, he’s absolutely right.

There’s plenty of smiling faces, the inevitable ‘I want one’ and amazement at how quiet and nippy the i3 is, and it’s been well bolted together and conveys the excitement of driving something so new.

But is it enough to make you want to rush out, test drive the i3 and put your cash down?