We have official video of the new Ferrari FF ahead of its debut at the Geneva Motor Show next week.
Ferrari has managed to drag out the debut of the Ferrari FF despite its official reveal not being until Geneva next week. Not that we’d have expected anything less from a car which is – at least on the face of it – Ferrari’s range-topper; the replacement for the 612 Scaglietti.
And to be fair to Ferrari not all the ‘Milking’ of the debut of the FF has been down to them. We’ve managed to milk it a wee bit too. Which kicked off when we had the speculation that the 612’s successor was in the pipeline and asked ‘Is the new 612 a Shooting Brake?’, back in December.
We managed to confuse ourselves for a while wondering if the 612 was going to spawn a Shooting Brake version as a last hurrah to the old model, but that went away when the Ferrari FF got revealed – to a degree – last month.
But the reveal wasn’t exactly total. Ferrari obviously wanted to keep a bit of powder dry for Geneva, so there were no huge photo galleries and no answer to the question ‘How much is the Ferrari FF?’.
Then, via a few extra Ferrari FF photos, we had the Ferrari FF Husky Sledging Turk Video, which purported to be a serendipitous encounter between a Turk on a Husky sled and a Ferrari FF out testing, but had the fingerprints of Ferrari PR all over it.
But now we get the ‘Official’ Ferrari FF video, rolled out for your delight and delectation just days before we get the endless photos, technical details and maybe – just maybe – the cost of the FF at Geneva.
Enjoy.




NBM397 says
I think the FF is as close to the Citroen Metisse as can be. Only ten times as expensive as that would have been. I like it a lot.
kanxghar says
R.I.P Sergio Pininfarina 🙁
ferrariff27 says
This video made me cry its so amazing
TheConnectionError says
It kind of looks like the F12 Berlinetta
Cars UK says
You should probably think of that statement the other way round!
FreshMuffin says
I am about as into cars as it can get, including automobile history. Last time I checked, even the richest of people never use a Ferrari or Lamborghini or any other exotic car daily; and who drives their Ferrari in the snow, dirt or what have you, on top of having multiple people in the car? WTf Ferrari? We wanted a classic v12 with only 2 doors…
Panamera says
So this car got released and then disappeared…
crumbutt says
Probably the best car video ever made!
99% of people won’t be able to afford this car. But, ferrari still makes you want it that badly.
ArsenalWak says
Can we classify the FF as a hot hatch?
JimPatra says
I’d take the Ferrari FF over my 1993 Renault Clio!
KaoMax says
Ferrari c’est pas des 4 places!
Commandruller says
“Ferrari is not a car, it’s a way of life.” – Enzo Ferrari
gilpgilp says
There is just something inherently wrong about a 350k price tag on an estate / station wagon.
GoatAttack says
And next time…..the Ferrari pickup truck.
ghitza123 says
I hope they stop here. It’s a nice car, but Ferrari has to remain Ferrari, not become a maker of family cars
deathicuss says
Bread Wagon is back.
13Unrealman says
This video should be the template for all kinds of car ads.
I really really don’t like this car at all, but this video makes me want to drive one so bad!! No snappy lines, catchy phrases, no? stupid emphasis on gadgets, MPG or Eco worthiness. It just awakens the primordial passion and pleasure of driving a good car.
BMWandFTW says
Ferrari SUV will be next. Rest in Peace, Enzo.
Xristo702 says
BMW will forever have my respect for putting out the z3 m coupe. Love it or hate it, it was very butch, barbaric and in no way catered to car snobs….it was an exercise in ice-cold engineering. Nothing else.
With the FF, Ferrari has endeared themselves to me in a? similar way. It’s? a very ballsy move and it seems to be paying off because even at over a quarter million a piece, all the FFs are spoken for. Bravo, Ferrari!
Oski48 says
Regardless of social status, no matter what, playing the all or nothing, a man should? consider the possibility of this iconic car, wanting, wanting, because the impulse of her beauty makes us yearn for something higher, a luminous art … provocative … exquisite … human
MrVicPorsche says
It is ugly. But it sounds great!
Hunteer says
Many people don’t seem to like the Ferrari FF. Why? It still has the soul of a Ferrari.
jakob252 says
I’m sorry Enzo. On behalf of Tifosi the world over, please accept the apology of all your living devotees for this hideous abomination visited up on us by your successors.
Luca, may you burn for allowing this, this….thing, to see the light of day.
David says
Wow. Ferrari have invented the ‘bread van’…..or hasn’t that been done already?
DVAmateur says
This is very good actually, although I can’t forgive Ferrari abandoning the stick shifter with H pattern gate. I mean, wasn’t that distinctive stick shift the main reason to get a Ferrari in the fist place?
mrdakamel says
Es el ferrari mas feo que he visto, al parecer es una marcada intencion de competir contra el panamera pero con un modelo nuevo totalmente inconsistente con la casa ferrari, en realidad no se como catalogar este segmento, pero si lo que ferrari pretende es lograr un sedan muy bien tiene el chasis del scaglietti que al seguir el ejemplo de lo que la bmw hizo con su serie? tres M de construir un serie tres M sedan, muy bien Ferrari lo puede lograr con un modelo ya en el mercado. No habia necesidad.
stipepok says
Money doesn’t buy style.
How I hate businessmen influencing Ferrari. Rockstars – please come back.
How I miss the old Testarossas at the bottom of the pool – those were the days. What a cool thing to do.
Now we just see fat businessmen climbing in to Ferraris so Ferrari build cars for them instead.
Like the Ferrari FF.
penexnisfit says
Totally Panamera…with a Ferrari face