The new Alpine A110, first car from Renault’s revived Alpine brand, is proving so successful production is being increased by a third.
The new Alpine A110 was revealed earlier this year as Renault revived the Alpine brand, and it enters a sports car niche which is perhaps the least populated, with direct competition perhaps only from the Alfa Romeo 4C and the Porsche Cayman.
That seems to have been a clever move by Renault as orders so far exceed expectations, with the initial Premiere models all sold in quick sticks, and a backlog of more than 5,000 orders for the regular A110 models.
Those ‘regular’ A110 models – the A110 Pure and Legende – start at £46,905, and that’s been enough of a temptation to get buyers queueing up to get their hands on an A110, resulting in a waiting list of 14 months.
Clearly that’s too long (even with the Alfa 4C expected to go out of production) so Alpine are doing the sensible thing and upping production from 15 cars a week to 20 by increasing the speed of production.
It’s a good start for the new Alpine, and it’s going to be interesting to see what comes next from the revived brand. An Alpine SUV, perhaps?