Jaguar is to take its £60 million advertising budget off to a new (jointly-owned by Jaguar) advertising agency based in California – Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising – and traditional advertising agencies – struggle to know how to […]
Jaguar: J.D. Power 2011 Customer Service Champion
Jaguar comes out top of the heap as a J.D. Power Customer Service Champion in the US, thanks to ‘Jaguar Platinum Coverage’. Isn’t it time we had it in the UK? The renaissance of Jaguar has gathered pace in the last year or two, with their entire range now renewed. The Jaguar XF started the rebirth and the […]
New Baby Jaguar Revealed – Bertone B99 Concept
Bertone has created a concept of a new Baby Jaguar which will appear at the Geneva Motor Show – the Bertone B99. Earlier today there were teasers of a new Baby Jag designed and built by Bertone. But it was one of those daft ‘It’s all dark but it’s all there’ images. We did think […]
Jaguar Land Rover: Chery Picking in China
It’s being reported that Jaguar Land Rover are close to partnering with Chinese car maker Chery to produce cars in China. It’s been great to chronicle the return of Jaguar and Land Rover to the sort of form we’ve not seen in a generation. And as far as we can see, we ain’t seen nothing yet. But […]
Jaguar XF Facelift & Jaguar XFR Exclusive at Geneva
Jaguar are taking the 2012 Jaguar XF Facelift to Geneva, together with a Limited Edition S/C model – the Jaguar XFR Exclusive. In the last couple of days we’ve had a few conversations about Jaguar’s XF with contacts who should know what they’re talking about. We’ve also had the photo you see above sent to us, and we’re told it’s […]
Jaguar XJ Coupe: Adrian’s Back
Jaguar’s Adrian Hallmark has revealed that Jaguar are planning a pillarless coupe version of the XJ after all – The Jaguar XJ Coupe. For many of you – especially as it’s been heavily read today – our report this morning on the New Small Jaguar may be the first time you’ve come across Adrian Hallmark. […]
New Small Jaguar: Adrian Hallmark pontificates
Jaguar’s Global Brand Director – Adrian Hallmark – has been pontificating on a new Small Jaguar – a replacement for the Jaguar X-Type I know. You’ve read headlines here before about a New Small Jaguar. A successor to the rather ill-fated Jaguar X-Type. Which we all know is something Tata will have to address at some […]
Jaguar E-Type 50th Celebrations
Jaguar will be celebrating the 50th birthday of the Jaguar E-Type at events throughout the year, strating at the Geneva Motor Show in March. If there is one car that defines a generation – and its maker – it’s the Jaguar E-Type. Launched to an astonished public in 1961, the E-Type Jag offered the promise […]
2012 Jaguar XK Convertible Spied
We spy a camouflaged 2012 Jaguar XK out testing. Expect body tweaks, a diesel XK, more powerful V8s and an XKR-R. Possibly. Just last week we ran a story about a camouflaged Jaguar XJ running around on trade plates. We’d picked the photo up from Autoblog, who reckoned the photo was a facelift for the […]
Jaguar XJ 3.0 TDV6 Long Term Test (2011): January update
January update on our long term Jaguar XJ. A month of snow and ice and rotten roads – but the XJ hasn’t missed a beat. Snow. Lots of it. That will be the abiding memory of last month with our long term Jaguar XJ. Just like every other RWD saloon car, the Jaguar XJ isn’t […]