As part of Ford’s promotion of their latest brand promotion campaign, Ford has taken their 1.0 litre EcoBoost powered Formula Ford to the Nurburgring. Ford are on a mission to with their Go Further campaign to promote a whole raft of clever technologies that promote their tag line of ‘Quality, Green, Safe and Smart’, but their latest trick […]
Ford promote accessible & affordable technology in new campaign
Ford are promoting their affordable and accessible new technologies as a big selling point in a new Primary Brand Campaign. We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its […]
Want to be a Racing Driver? Fiat’s Abarth could have the answer
Abarth – Fiat’s sporty division – is running a competition to find racing drivers with winners joining a 10 day camp to be assessed by international motorsport coaches. It’s every boy’s dream to be a racing driver and get behind the wheel of a race car for real, and Abarth – the go-faster bit of Fiat – may […]