Citroen is celebrating it’s 90th anniversary this year and to help us look back at what Citroen has achieved in that time we have video chronicling its achievements.
Citroen are very much on the up at the moment. Once the Kings of ‘French Chic’ they have been lost for years in a morass of uninspiring and often unreliable cars. But they are working to reposition themselves in the market as a sort of Gallic Audi; well-built luxury with a liberal dose of chic.
We derided the ambition to bring back the DS range as badge engineering for more prosaic cars. But it’s turned out better than we expected. The recently launched DS3 looks like it will offer MINI a run for their money – a step up the competition ladder for the re-badged and reworked C3. The plans are also there for a DS4 and DS5 to follow before too long.
Also in the mix – at the other end of the scale – is Citroen Essentielle. The Essentielle range will be Citroen’s equivalent of a supermarket budget range – think ‘Essential Waitrose’ or ‘Tesco Value’ – and be based on the C-Cactus Concept. And let’s not forget the Citroen Supercar – the GTbyCitroen – which is also going in to production in limited numbers
For our younger readers this may seem all new territory for Citroen. They know Citroen just as the makers of very average family cars, or as the providers of the basis for a pimped and played-with car for the boys – the C1.
But whatever Citroen is planning now, they’ve been there and done it in the past. The Citroen DS was a very credible luxury car in its day; the Citroen SM was a Maserati in all but name; the Citroen 2CV was the ultimate in cheap, utilitarian motoring. And we’re reminded of all that – and more – in the video below.
Worth the watch.