Jaguar Land Rover has good news, reporting UK sales up by 8.4 per cent in the last year, and Jaguar sales up by 20.2 per cent.
Jaguar Land Rover aren’t having a great time of it at the moment, but UK sales of JLR’s cars in the last year are something to smile about, rising 8.4 per cent in a market which actually fell by 3.67 per cent.
JLR also managed to grow its segment market share by more than 10 per cent, with the Jaguar E-Pace managing 11,142 sales in its first full year on sale to be the top selling Jaguar, and the Land Rover Discovery Sport – selling 19,569 – the best-selling Land Rover.
But it was those E-Pace sales – supported by F-Pace sales – which saw Jaguar the more successful of the two brands in terms of growth, with Jaguar sales rising by 20.2 per cent whilst Land Rover managed a far more modest rise of 3.5 per cent.
Other notable numbers include the new Range Rover Evoque clocking up 2,158 sales in its first month on sale, the Range Rover Velar the third best-selling Land Rover model with 13,226 sales, and half of Range Rover and Range Rover Sport sales inside the M25 being the hybrid P400e model.
Rawdon Glover, JLR’s UK MD, said:
Jaguar Land Rover’s UK strategy is having the desired effect. Investment into the right products at the right time has seen us steadily grow our market share and our sales in what has been a declining market. We’re excited for what’s to come.
And if sales of the P400e hybrid have been so strong in London, it augers well for the future as JLR accelerate their electrification offerings.