Land Rover aims to save lives by delivering ‘What3Words’ to Mull

Land Rover are delivering innovative What3Words addresses across the Isle of Mull in Scotland, pinpointing every part of the area to improve medical response times.

We probably think that, with just about every area of the world mapped, co-ordinates and postcodes, we can pin down any part of the world with great accuracy. 

But postcodes in the UK (and around the world) can cover quite a wide area in remote regions, and who on earth can remember the co-ordinates of their location?  But now there’s an easier way.

What3Words has taken planet earth and chopped it up in to 57 trillion squares of just 3m x 3m, and has identified every single square with a simple three-word name. For example, the House of commons is fence.garage.unable and Ayres Rock is warns.booed.snoring (you can find your own Whats3Words name by sticking your postcode in to the What3Words map).

Land Rover has been so impressed, they’re pitching in to help spread the technology as part of their 70th anniversary celebrations, and have been on the remote Isle of Mull in Scotland, kicking off a global humanitarian partnership between the two companies to deliver the unique What3Words across the remote areas of Mull.

It seems Mull’s doctor, Brian Prendergast, was looking for a way to easily pinpoint remote locations across Mull so he and his colleagues could respond to medical emergencies, and the What3Words system is perfect. He said:

Using three-word addresses will vastly improve the ability of doctors and nurses, particularly those new to the island, to locate and assist remote-living patients. We believe it will not only help us deliver a better routine healthcare service, but will save vital minutes in emergency call-outs that could literally save a life. The island is really grateful to what3words and Land Rover for putting Mull on the map.

A clever and innovative mapping system, and good on Land Rover for helping its roll-out.