Land Rover Discovery SVX goes the way of the Range Rover SV Coupe

The Land Rover Discovery SVX – a Discovery with a supercharged V8 – has been binned my Jaguar Land Rover and won’t now be built.

It’s almost eighteen months since the Land Rover Discovery SVX was revealed as an extreme off-road take on the current Discovery, complete with JLR’s 5.0 litre Supercharged V8 delivering 518bhp and 460lb/ft of torque, the first petrol V8 Discovery in a very long time.

The Discovery SVX also came with a raised ride height to improve approach and departure angles, new active roll bars for improved articulation, active centre and rear locking diffs, a rear-mounted winch and big 275/55 R20 Goodyear Wrangler tyres. A proper off-road Discovery.

But since the Discovery SVX was revealed JLR has been hit by big losses, falling sales and a job cutting exercise, and it seems its recovery plans don’t include the Discovery SVX. So it’s been binned, say Autocar, with JLR actually confirming the decision was made some months ago.

With the death of the Range Rover SV Coupe too,  it seems JLR has no room in its plans for halo models at the moment, although the special operations SVX badge is likely to appear again when the new Land Rover Defender arrives.

It’s a bit sad to see the halo models planned from Land Rover binned as they try to make sense of a rapidly changing market, but at least they’re starting to get on top of things with the new Range Rover Sport HST, a model delivering the first of JLR’s in-line six-pot petrol engines which will include both 300bhp and 500bhp versions in time.

Land Rover Discovery SVX Video

Land Rover Discovery SVX Photos